Midwest MFA AgriServices

04/08 18:40 CDT UCLA's women's basketball title win over South Carolina averages 9.9 million viewers UCLA's women's basketball title win over South Carolina averages 9.9 million viewers BRISTOL, Conn. (AP) --- UCLA's 79-51 victory over South Carolina for its first NCAA women's basketball title on Sunday averaged 9.9 million viewers on ESPN and ABC, making it the third most-viewed women's championship game since ESPN started televising the tournament in 1996. It was the most-watched sports event of the past week according to Nielsen, and a 15% increase from last year's game between UConn and South Carolina. Sunday's audience peaked at 10.7 million viewers at the conclusion despite the Bruins holding a significant lead in the second half. Friday night's national semifinals averaged 5.2 million on ESPN, the second most-watched since 1996. South Carolina's win over UConn and UCLA's victory over Texas ranking as the fourth- and fifth-most watched semifinal games on ESPN. This year's tournament on ABC, ESPN and ESPN2 averaged 1.3 million viewers, a 5% increase over last year. ABC and ESPN aired 41 of the 58 games. ___ AP March Madness bracket: https://apnews.com/hub/ncaa-mens-bracket and coverage: https://apnews.com/hub/march-madness

	Copyright DTN. All rights reserved. Disclaimer.