02/09/26 03:02:00
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02/09 15:01 CST Cadillac F1 team confident it can resolve lawsuit with Michael
Bay
Cadillac F1 team confident it can resolve lawsuit with Michael Bay
LOS ANGELES (AP) --- Formula 1 team Cadillac is confident it can resolve a
dispute with filmmaker Michael Bay, who is suing for $1.5 million for his ideas
being used without permission in a Super Bowl commercial.
In a 19-page lawsuit filed on Friday in Los Angeles Superior Court of
California, Bay accused Dan Towriss, the principal owner and CEO of the
Cadillac F1 team, of using his ideas for the commercial before he "abruptly
decided to go in a different direction."
Cadillac said in a statement to the Associated Press on Monday that it met with
Bay a couple of times and "it became clear he couldn't meet our timeline, and
there ultimately wasn't a path forward."
"It's unclear why he's bringing this claim since the concept and creative were
already developed and we were only exploring him as a director," Cadillac said.
"We're confident this will be resolved appropriately. Even so, we still admire
Michael Bay's creative brilliance and would welcome the opportunity to work
together in the future."
In the commercial broadcast on Sunday during the Super Bowl, the team unveiled
a new car with a famous speech by former President John F. Kennedy.
In his lawsuit, Bay, the award-winning director of action movies and
commercials, said Towriss vaguely told him about the JFK speech and he showed
him a seven-minute clip from "Transformers 3" where he used the speech, and
said "Towriss was thrilled."
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AP auto racing: https://apnews.com/hub/auto-racing
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