01/20/26 02:42:00
Printable Page
01/20 14:41 CST Aloha feels more like goodbye for Sony Open. Other PGA Tour
events might feel the same way
Aloha feels more like goodbye for Sony Open. Other PGA Tour events might feel
the same way
By DOUG FERGUSON
AP Golf Writer
LA QUINTA, Calif. (AP) --- Palm trees are about the only similarity between the
Sony Open and The American Express, consecutive weeks on the PGA Tour where one
course is surrounded by the Pacific Ocean and the other by mountains and desert.
And now they share something else in common: an uncertain future.
That's true about most things this year as the PGA Tour moves toward an
overhaul of the schedule for 2027 (at the earliest). It most likely will look
nothing like it has except for the Masters being the first full week of April
and the U.S. Open ending on Father's Day.
Aloha can mean hello or goodbye, and there was a tangible vibe of the latter at
the Sony Open even without Chris Gotterup saying after his two-shot victory,
"Hopefully, I'm not the last champion."
The Sentry at Kapalua was canceled amid a water dispute in Maui now caught up
in lawsuits that probably won't be heard until 2027, well after the Future
Competition Committee wraps up its work on a new schedule.
Wisconsin-based Sentry has a title sponsorship contract through 2035 and no one
would be surprised to see it associated with another tournament. This is the
last year of Farmers Insurance as the title sponsor at Torrey Pines, a
tournament that dates to 1952 and has been at Torrey since 1968, a year before
the modern PGA Tour began.
There's a lot of moving parts.
"It definitely felt like last week was the last time in Hawaii, which was
disappointing because I grew up in North Dakota, live in Texas now, and Hawaii
was a great place to go for two weeks to start off the year," Tom Hoge said.
"I'm going to miss those trips."
He was on the practice range Monday at PGA West, and there was no guarantee he
would be returning to The American Express next year through no choice of his
own. Adam Scott is playing for the first time. As it relates to so much
uncertainty, he added with a laugh, "Maybe the last time."
Everything is in play. Is any tournament that's not a $20 million signature
event safe?
"I have no idea how it's going to work," Hoge said in California, echoing the
comments of Tommy Fleetwood, who was 12 time zones away in Dubai ("Where the
schedule goes and where the tour goes, I don't know," Fleetwood said).
Brian Rolapp, the CEO of the PGA Tour who speaks of changes more significant
than incremental, has not ruled out starting a new season after the Super Bowl.
He has talked about scarcity, simplicity and parity. Golf only has parity.
"Competing with football in this country for media dollars and attention is a
really hard thing to do," Rolapp said during a CNBC forum in November.
The NFL is contemplating adding a game. The PGA Tour is looking to reduce
tournaments.
There has been chatter about roughly 20 tournaments for the A-listers, all of
them strong fields and big purses, woven together in a schedule that is
meaningful and makes sense. It's clear that some tournaments, no matter their
history, won't be coming back in a place they once were.
"I did think about it once I heard if a 20-tournament season was a potential
thing," Matt Kuchar said. "Which ones might not survive? There's certainly been
talk about Hawaii events going away. This could be the last year for the Sony
Open if Hawaii doesn't make the cut. That's a real shame."
Sony's sponsorship contract ended this year. By all accounts, the company is
ready to renew except that it doesn't have a date because no one knows what
2027 will look like.
American Express has a deal through 2028. It has given the old Bob Hope Classic
a big boost since taking over in 2020 and this year has its strongest field in
years. The tournament dates to 1960. Arnold Palmer and Jack Nicklaus combined
for three wins in the first four years.
Where does it fit into the schedule if the season doesn't start until the week
after (or before) the Super Bowl? The final round Sunday is up against the
NFL's conference championships.
"You do that a little bit," Harris English said about wondering if a tournament
will return. "This is my 15th year on tour and there's more gratitude of like,
?What if this is my last time playing The American Express, or my last time
playing Torrey Pines?'
"I've played the Sony Open 13 times, I've played this 10 or 11 times," he said.
"You get used to coming to places, seeing a lot of the same people, eating at
the same restaurants. You feel like a little bit of a local."
English played 27 times as a rookie in 2012. Five of those tournaments no
longer exist, two of them in the fall (Las Vegas and Disney), one of them a
FedEx Cup playoff event in New York. Change is nothing new.
Players are now equity owners in the PGA Tour and most understand and accept
the need to change. Still, there's some nostalgia wrapped into the opening two
weeks of the season, and more to come. The tour is looking at market size,
crowd size and the financial value. It wants every tournament to mean something.
The tour also added two new events for the fall (a third one, Mexico, moved to
the fall), which only adds to the mystery how it will shake out.
What gets cut? What gets moved? What becomes less important? These are tough
questions on paper, tougher still for those who played in them.
"Everywhere we go, they have that golf course in the best shape it can be in,"
Hoge said. "They roll out the red carpet for us. Every week is incredible out
there."
___
On The Fringe analyzes the biggest topics in golf during the season. AP golf:
https://apnews.com/hub/golf
|